Home › Forge vs EquityZen vs Hiive vs Nasdaq Private Market
Independent comparison · for sellersForge vs EquityZen vs Hiive vs Nasdaq Private Market
If you hold pre-IPO shares and want to sell, these are the four names you'll keep hearing. Most comparisons are written for buyers. This one is written for you, the seller — how each platform actually works, what it costs, the minimums, and the question their own marketing skips: can you even use it? Independent, plain-English, and not affiliated with any of them.
The short version
These four are not really the same kind of thing, and that's the most useful thing to understand first:
- Hiive — a live, transparent bid/ask marketplace. You see real prices.
- EquityZen — pools buyers into an SPV that buys an approved block; lower entry sizes.
- Forge Global — a large, established marketplace + data business; higher minimums, deep coverage.
- Nasdaq Private Market (NPM) — not a marketplace you join. It's the infrastructure your company hires to run a tender offer. You can only sell through it when your company runs a programme.
And the fact all four share: none of them lets you bypass your company. Your right of first refusal, transfer restrictions and board approval apply every time.
At a glance
| Hiive | EquityZen | Forge Global | Nasdaq Private Market | |
|---|---|---|---|---|
| Model | Live bid/ask marketplace (order book) + funds | Buyers pooled into SPVs; you sell an approved block | Marketplace: direct secondaries + funds, with price data | Company-sponsored tender / liquidity infrastructure |
| Who starts the sale | You (list or accept a bid) | A deal opens once the company clears it | You (direct secondary), platform-brokered | Your company — you can't start it yourself |
| Seller fee (approx.) | Up to ~5% on direct transfers* | ~2.5% headline* | ~2–5%, usually borne by the seller* | Split buyer/seller, disclosed per deal* |
| Minimum (approx.) | ~$25k (up to $100k+ for hot names) | ~$5k–$10k | ~$100k direct; ~$5k some funds | ~$25k trade, varies by deal |
| Who can sell | Accredited, verified | Accredited | Accredited, verified | Sellers need not be accredited; buyers do |
| Best for a seller who… | Wants a live price on a recognised name | Has a smaller block in a covered company | Holds a larger stake in a well-known name | Just wants to join their company's tender |
*Fees and minimums are reported, approximate and change; they are often framed around the buyer side. Confirm the current figure with each platform. Sources below.
Hiive
What it is. A live marketplace with an anonymous order book, so you can see genuine bid and ask prices from confirmed buyers and sellers — more price transparency than most. It also runs its own funds.
How you sell. You place or accept an order on the platform; Hiive manages the right-of-first-refusal step during the transaction rather than pre-clearing it. Cost: direct transfers can carry seller-side fees reported at up to around 5%. Minimum: around $25,000, rising to $100,000+ for the most in-demand names. Who: accredited, document-verified participants.
The catch for sellers. Great if you hold a recognised, later-stage name with buyer demand. Less useful for small stakes or lesser-known companies, where there simply won't be bids.
EquityZen
What it is. A secondary platform that pools multiple buyers into a special-purpose vehicle (SPV); the buyers hold an interest in the vehicle rather than your shares directly. The company clears ROFR before a deal opens to investors.
How you sell. You sell an approved block into an SPV deal. Cost: a headline fee reported around 2.5%. Minimum: entry sizes are the lowest of the four, reported around $5,000–$10,000 after a 2026 restructuring, across 450+ companies. Who: accredited investors.
The catch for sellers. The SPV structure and company pre-clearance make it smoother for smaller blocks, but you're dependent on a deal being opened for your company.
Forge Global
What it is. One of the largest and longest-running players — a marketplace for direct secondaries plus funds, with its own indicative pricing data (Forge Price). Publicly listed, with broad company coverage.
How you sell. A direct secondary, brokered through the platform. Cost: roughly 2–5% on direct secondaries, typically borne by the seller. Minimum: around $100,000 for direct transactions (some fund offerings from ~$5,000). Who: accredited, document-verified.
The catch for sellers. The deep coverage and data are a real advantage for a larger stake in a well-known company — but the direct-deal minimum is the highest here, so it's not built for small positions.
Nasdaq Private Market (NPM)
What it is. The odd one out, and the one most people misunderstand. NPM is company-sponsored liquidity infrastructure, not a marketplace you join — tender-offer "plumbing" that companies hire to run their own, structured liquidity programmes.
How you sell. Your company decides to let employees and early investors sell a slice, sets a price and a window, and hires NPM to run it: NPM verifies eligible sellers and buyers, handles Rule 144, the ROFR and settlement. You get a window — generally about 20 business days under SEC Regulation 14E — to choose how many shares to sell. Who starts it: the company. You can't list on NPM yourself. Who can sell: eligible holders — sellers don't need to be accredited (buyers do). Cost / minimum: fees are split and disclosed per deal rather than published as a rate card; a typical minimum trade is around $25,000, varying by deal.
The catch for sellers. If your company runs an NPM tender, it's often the cleanest, safest route you'll get — but you're waiting on your company to launch one. There's nothing to "sign up" for.
So which should a seller consider?
The honest reality (what none of their ads say)
For most employees, the marketplace is not the first move — and often not an available one. Three things decide whether any of this applies to you, long before you pick a platform:
- Do you actually hold shares? You usually need to have exercised your options (and paid the tax) to have something to sell.
- Does your company allow it? Your right of first refusal and transfer rules govern every route here. None of these platforms overrides them.
- Is there demand? Buyers cluster around a few recognisable, later-stage names. For everyone else, a company tender or an approved buyer is the realistic path — see where to find a buyer.
That's why we'd always do the homework first: know what you hold, what it's realistically worth, and your transfer rules — so that when a window opens, you can act in days, not scramble for weeks.
Before you approach any platform — get ready in ten minutes
Free, no sign-up: work out a realistic range for your stake, see what exercising would cost, and check whether you can sell at all.
Frequently asked questions
Can an employee actually sell their pre-IPO shares on Forge, EquityZen or Hiive?
Which platform has the lowest minimum to sell pre-IPO shares?
Can I sell my private company shares without my company's approval?
Is Nasdaq Private Market a place where I can list my shares?
Does PrivateTechShares sell shares, run a marketplace or make introductions?
Keep reading
- Where to find a buyer for private company shares — the full map of routes, US & Europe.
- How to sell your pre-IPO startup shares or options — the step-by-step.
- Can I sell my startup shares before an IPO or exit?
- US pre-IPO companies · European unicorns — what your specific company's shares may be worth.
Sources & further reading: platform models, fees and minimums summarised from each platform's own materials and from third-party comparisons, including Allocations — Hiive vs EquityZen vs Forge (2026) and an independent review of Nasdaq Private Market (2026). Figures are approximate and change — verify directly with Forge, EquityZen, Hiive and Nasdaq Private Market before acting.
Nothing here is investment, legal or tax advice, or an offer or solicitation to buy or sell any security. Company and platform names are used for identification only; PrivateTechShares is independent and not affiliated with, endorsed by, or paid by any of them. Private-company shares are illiquid and high-risk. Take your own professional advice before you act.