Home › Secondary marketplaces
Secondary marketplacesSecondary marketplaces for private shares, explained
When your company isn't running a tender, a secondary marketplace can be a route to sell — but only for some holders, and always with the company's approval. Here's how they actually work.
What they are
Secondary marketplaces are regulated platforms that match sellers of private-company shares with accredited buyers, and handle the paperwork, escrow and settlement. They exist because private shares have no public market — the platform provides the venue and the process that a stock exchange would for a public company. Well-known examples include Forge, EquityZen, Hiive and Nasdaq Private Market (see the neutral directory in where to find a buyer).
Who can actually use them
They work best for vested holders at larger, recognisable, later-stage companies — the names buyers actively want. If you hold a small stake in an early-stage company, there may simply be no buyers on the platform. Most also impose a minimum transaction size, and buyers are typically required to be accredited/qualified investors.
The step everyone forgets: company approval
A marketplace does not override your equity agreement. Your shares still usually carry a right of first refusal and transfer restrictions, so the company generally has to approve the transfer — and can decline, or buy the shares itself first. Some companies actively restrict marketplace sales. Always confirm your transfer rights before assuming a platform sale is possible.
Fees, pricing and timing
- Fees: platforms charge the seller (and often the buyer) a percentage of the transaction — factor it into your net.
- Price: set by what a buyer will pay, usually at a discount to the last preferred round for an illiquid, minority, common-stock stake.
- Timing: finding a buyer and clearing approvals can take weeks to months — it's not instant.
Marketplace vs company tender
A company tender offer, when one is available, is usually simpler and cheaper — the company runs it and approvals are built in. A marketplace is the route when there's no tender and you meet the size and company-approval bar. For many small European holders, neither fits, which is why understanding all the routes matters.
Know your position before you approach a platform
Platforms take you seriously when you arrive prepared. The equity toolkit helps you pin down your share class, vesting, transfer rights and a realistic price — and includes the outreach template for approaching a platform or broker.
See the equity toolkit →Want it on your own numbers? The Personalized Equity Report models your specific grant end to end.
Questions people ask
How do secondary marketplaces for pre-IPO shares work?
Can I sell my startup shares on a secondary marketplace without company approval?
What do secondary marketplaces charge?
Read next
- Where to find a buyer for your shares
- How employee tender offers work
- What discount is fair when you sell?
- How much are my startup shares worth?
- Who buys private startup shares?
General information only — not financial, tax or legal advice, and not specific to your situation. Check your own equity documents and take local professional advice. PrivateTechShares is an education and tools service: it is not a broker or marketplace, does not introduce buyers and sellers, does not hold funds, and does not execute or advise on transactions.