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Deciding what to do

Should I sell now or wait for the IPO?

Waiting for an IPO can mean a higher price and lower discount — or years of risk for an exit that never comes. Here's how to weigh certain-but-discounted against potential-but-uncertain.

The case for waiting

The case for selling now

How to weigh it

Frame it as insurance versus a bet. Selling a slice now buys certainty at the cost of some upside and a discount; waiting keeps full upside but risks the whole position on an uncertain, possibly distant event. Many people do both — sell some now, keep some for the IPO.

Reality check: the discount to sell now is real, but so is the risk of waiting. Neither 'always wait' nor 'always sell' is right — size it to your concentration and conviction.

Frequently asked questions

Is it better to wait for the IPO to sell?
Sometimes. Waiting avoids the illiquidity discount and can capture more upside, but it risks everything on an exit that may be years away or never happen, and lock-ups delay selling even after an IPO. For heavily concentrated employees, selling a portion now to diversify is often prudent.
Will I get a better price at IPO than in a secondary?
Often the per-share price is higher at IPO because there's no illiquidity or minority discount — but only if the company IPOs, the price holds through the lock-up, and the business performs. A secondary gives you a certain, if discounted, price today.
What is a lock-up and how does it affect me?
A lock-up is a period after an IPO — commonly around 180 days — during which employees and insiders can't sell. It means an IPO doesn't give you instant liquidity, and the share price can move significantly before you're allowed to sell.

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Read next

Can I sell before an exit? · What discount is fair? · Concentration risk · Equity A–Z glossary

Sources & further reading

Primary references: IRS, the US SEC / Investor.gov and gov.uk / HMRC, plus established secondary-market practice. Definitions and mechanics are cross-checked against these and our glossary methodology. General information, not advice — confirm specifics for your situation.

Educational information only — not financial, tax or legal advice, and not an offer to buy or sell any security. Your own documents and local law govern your situation. PrivateTechShares is independent and not a broker or marketplace.