Secondary marketplaces

Preparing to use Hiive — what to get ready first

Hiive can help you find a buyer for private-company shares — but, like any marketplace, it doesn't remove the two things that really gate a sale. Here's what to understand, and prepare, before you start.

Part of our guide to where to sell private company shares.

Hiive is a secondary marketplace for private-company stock — it connects buyers and sellers of pre-IPO shares, often with live bid and ask pricing, and focuses on later-stage, in-demand names. We're not affiliated with Hiive; this is an independent guide to getting ready.

Who can actually use it

Two things gate most secondary sales, and a marketplace doesn't remove either. First, buyers are generally accredited or institutional and demand concentrates on sought-after companies — a marketplace is a poor fit for a small stake in a little-known one. Second, and more important, your company usually has to allow the transfer. Most private shares carry a right of first refusal and transfer restrictions, so the company can block a sale or buy the shares itself first. No platform overrides that.

What to get ready before you start

Set realistic expectations

A marketplace can help you find a buyer for shares in a sought-after company, but it won't make an illiquid stake liquid on its own. Expect a discount, expect the company to have a say, and expect the process to take time. If your company is smaller or less known, a marketplace may not be the right route at all — a direct sale to an existing investor, or back to the company itself, is often more realistic. (See who actually buys private startup shares.)

Thinking about selling?

It's worth understanding what you hold, what it might be worth and how a private transfer works before you act. Start with the free equity starter kit, or go deeper with the equity toolkit.

Get the equity toolkit — $39
US edition · instant PDF, no sign-up · EU edition →

Prefer to read up first? The Equity Toolkit (€39) walks through clearing restrictions and running the sale, step by step.

Free: the Equity Starter Kit

The plain-English glossary and the essentials to get started — instant download, no email required.

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Further reading

General, independent references on how private-company shares and options work. We're not affiliated with any of them.

How we keep this accurate. We write from primary sources — official tax authorities (HMRC, IRS), financial regulators (FCA, SEC) and company filings — date every page, and review them regularly. This is independent, educational information, and deliberately not a substitute for professional tax, legal or financial advice on your own situation.

General information only — not financial, tax or legal advice. Every situation is different; check your own share and option agreements and take professional advice before selling. PrivateTechShares is an education and tools service: it is not a broker or marketplace, does not introduce buyers and sellers, does not hold funds, and does not execute or advise on transactions.