Selling a small private-share stake in Europe: your real options
If you hold a small slice of a private company — say €10,000 to €50,000 of shares or vested options — and you want to turn some of it into cash, you'll quickly notice that most of the well-known “sell your pre-IPO shares” platforms don't seem built for you. They're not. Here's why, and what actually works.
Why the big marketplaces often can't help a small European seller
The best-known secondary marketplaces — Forge Global, EquityZen, Nasdaq Private Market — are genuinely good at what they do. But what they do is shaped by three things that quietly leave out a small European individual:
- They run on the US “accredited investor” framework. Their buyers must generally be US-accredited investors, and their processes are built around US securities rules.1
- Direct deals carry high minimums. A direct secondary purchase of your specific shares is commonly cited at around US$100,000 on Forge; smaller amounts are usually only possible through pooled fund vehicles, not a one-off sale of the shares you hold.1
- Much of the volume is company-run. A large share of private-market liquidity happens through company-sponsored tender offers and structured programmes — Nasdaq Private Market's core business — which only helps you if your company chooses to run one.4
There's also a bigger shift worth knowing: the major US players are consolidating into large US financial institutions. Forge agreed in November 2025 to be acquired by Charles Schwab,2 and EquityZen announced its acquisition by Morgan Stanley in October 2025.3 That isn't a criticism — but it points these platforms further toward the large-ticket, US-institutional market, not the individual European seller with a modest position.
How the main options compare
| Platform | Built mainly for | Typical entry | Geography | Model |
|---|---|---|---|---|
| Forge Global | US-accredited investors & institutions | Direct deals commonly cited ~US$100k; smaller amounts only via funds | US-centric | Secondary marketplace + brokerage (NYSE: FRGE; Schwab acquisition agreed Nov 2025) |
| EquityZen | US-accredited investors | Pooled funds allow smaller amounts than direct deals; direct deals far higher | US-centric | Fund-based secondary marketplace (Morgan Stanley acquisition announced Oct 2025) |
| Nasdaq Private Market | Companies running liquidity programmes; accredited investors & institutions | Varies by programme; no fixed public minimum | Global (50+ countries) | Tender offers, auctions & company-run marketplaces |
| Secfi | Employees with stock options | Not a buyer marketplace — no listing minimum | US-focused | Option-exercise financing + equity advice; describes itself as an investor, not a marketplace5 |
| PrivateTechShares | Individual European (& US) holders with small positions | From €10k | Europe-first (+US) | Introductions only — you stay anonymous until an NDA is signed, and pay a fee only if a deal closes |
So what can a small European seller actually do?
Realistically, four routes exist — the same four for everyone, just weighed differently when your position is small and you're in Europe:
- Ask whether your company runs a buyback or tender. If it does, this is the cleanest path. Most small European companies don't.
- Offer to existing shareholders or your incoming round's investor. People who already know the company are its most natural buyers, and a new round is a common moment to sell a small slice.
- Sell to a private investor directly. An individual who wants exposure to the company buys some of your shares. This is the route that genuinely exists for small sellers — and the one that's hardest to arrange on your own.
- Use a small-ticket introductions service. Rather than a large marketplace, a service built for small European positions can introduce you to a matched private buyer. That's the gap we built PrivateTechShares to fill.
Thinking about selling?
You can list your shares privately — you stay anonymous until an investor signs an NDA, and you only pay a fee if a deal actually closes. Not ready yet? Start with the free equity starter kit.
List your shares →Prefer to read up first? The Equity Toolkit (€29) walks through clearing restrictions and running the sale, step by step.
Where PrivateTechShares fits — honestly
We built PrivateTechShares specifically for the person this page is about: an individual in Europe (or the US) holding a small position — from about €10,000 — who the big marketplaces aren't set up to serve. We make the introduction between a seller and a matched private buyer; we don't hold your shares or anyone's money, you stay anonymous until an NDA is signed, and there's no cost unless a deal actually closes.
We're not the right tool for a large institutional block, or for a company-run tender offer — the platforms above are better for those. Different jobs. This page is here so you can tell which job is yours.
Sources
- Forge Global — investor eligibility, minimums and fees: forgeglobal.com/faqs
- Charles Schwab to acquire Forge Global (6 Nov 2025): pressroom.aboutschwab.com
- EquityZen acquisition by Morgan Stanley (Oct 2025): morganstanley.com press release
- Nasdaq Private Market — individual accredited investors & company programmes: nasdaqprivatemarket.com
- Secfi — how its financing and business model work: secfi.com
Read next
- Who buys private startup shares — and how to actually sell yours
- How to get cash out of your startup equity — without waiting for an exit
- How much are my startup shares worth?
Free: the Equity Starter Kit
The plain-English glossary, the "request my documents" letter, and the essentials to get started — instant download, no email required.
Download the free kit →Further reading
General, independent references on how private-company shares and options work. We're not affiliated with any of them.
- Carta — cap tables, secondaries and valuation explainers
- Cooley GO — startup legal explainers, including rights of first refusal
- Forge Global and EquityZen — secondary marketplaces (larger, later-stage deals)
- Ledgy and Index Ventures OptionPlan — European equity & ESOP references
General information only — not financial, tax or legal advice. Every situation is different; check your own share and option agreements and take professional advice before selling. PrivateTechShares makes introductions only: it is not a broker, does not hold funds, and does not execute or advise on transactions.