Selling a small private-share stake — US & Europe: your real options
If you hold a small slice of a private company — say $10,000–$50,000 or €10,000–€50,000 of shares or vested options — and you want to turn some of it into cash, you'll quickly notice that most of the well-known “sell your pre-IPO shares” platforms don't seem built for you. They're not. Here's why, and what actually works.
Why the big marketplaces often can’t help a small US or European seller
The best-known secondary marketplaces — Forge Global, EquityZen, Nasdaq Private Market — are genuinely good at what they do. But what they do is shaped by three things that quietly leave out a small individual holder — in the US or Europe:
- They run on the US “accredited investor” framework. Their buyers must generally be US-accredited investors, and their processes are built around US securities rules.1
- Direct deals carry high minimums. A direct secondary purchase of your specific shares is commonly cited at around US$100,000 on Forge; smaller amounts are usually only possible through pooled fund vehicles, not a one-off sale of the shares you hold.1
- Much of the volume is company-run. A large share of private-market liquidity happens through company-sponsored tender offers and structured programmes — Nasdaq Private Market's core business — which only helps you if your company chooses to run one.4
There's also a bigger shift worth knowing: the major US players are consolidating into large US financial institutions. Forge agreed in November 2025 to be acquired by Charles Schwab,2 and EquityZen announced its acquisition by Morgan Stanley in October 2025.3 That isn't a criticism — but it points these platforms further toward the large-ticket, US-institutional market, not the individual European seller with a modest position.
How the main options compare
| Platform | Built mainly for | Typical entry | Geography | Model |
|---|---|---|---|---|
| Forge Global | US-accredited investors & institutions | Direct deals commonly cited ~US$100k; smaller amounts only via funds | US-centric | Secondary marketplace + brokerage (NYSE: FRGE; Schwab acquisition agreed Nov 2025) |
| EquityZen | US-accredited investors | Pooled funds allow smaller amounts than direct deals; direct deals far higher | US-centric | Fund-based secondary marketplace (Morgan Stanley acquisition announced Oct 2025) |
| Nasdaq Private Market | Companies running liquidity programmes; accredited investors & institutions | Varies by programme; no fixed public minimum | Global (50+ countries) | Tender offers, auctions & company-run marketplaces |
| Secfi | Employees with stock options | Not a buyer marketplace — no listing minimum | US-focused | Option-exercise financing + equity advice; describes itself as an investor, not a marketplace5 |
| PrivateTechShares | Individual US & European holders with small positions | From €10k | US & Europe | Education & tools — plain-English guides, calculators and a preparation toolkit; not a broker, and no transaction fee |
So what can a small US or European seller actually do?
Realistically, four routes exist — the same four for everyone, just weighed differently when your position is small, whether you’re in the US or Europe:
- Ask whether your company runs a buyback or tender. If it does, this is the cleanest path. Most smaller companies don't.
- Offer to existing shareholders or your incoming round's investor. People who already know the company are its most natural buyers, and a new round is a common moment to sell a small slice.
- Sell to a private investor directly. An individual who wants exposure to the company buys some of your shares. This is the route that genuinely exists for small sellers — and the one that's hardest to arrange on your own.
- Prepare properly before you approach anyone. For a small position — US or European — the hard part is understanding what you hold, what it’s worth, the transfer rules and the tax. That’s the gap we built PrivateTechShares to fill — with plain-English guides and a preparation toolkit.
Thinking about selling?
It's worth understanding what you hold, what it might be worth and how a private transfer works before you act. Start with the free equity starter kit, or go deeper with the equity toolkit.
Get the equity toolkit — €39Prefer to read up first? The Equity Toolkit (€39) walks through clearing restrictions and running the sale, step by step.
Where PrivateTechShares fits — honestly
We built PrivateTechShares specifically for the person this page is about: an individual in the US or Europe holding a small position — from about €10,000 — who the big marketplaces aren't set up to serve. We help you understand and prepare your equity — what it’s worth, the transfer restrictions, the documents to gather and the tax to plan for — with free guides, calculators and a preparation toolkit. We’re not a broker or marketplace: we don’t find buyers, hold shares or money, or take any transaction fee.
We're not the right tool for a large institutional block, or for a company-run tender offer — the platforms above are better for those. Different jobs. This page is here so you can tell which job is yours.
Sources
- Forge Global — investor eligibility, minimums and fees: forgeglobal.com/faqs
- Charles Schwab to acquire Forge Global (6 Nov 2025): pressroom.aboutschwab.com
- EquityZen acquisition by Morgan Stanley (Oct 2025): morganstanley.com press release
- Nasdaq Private Market — individual accredited investors & company programmes: nasdaqprivatemarket.com
- Secfi — how its financing and business model work: secfi.com
Read next
- Who buys private startup shares — and how to actually sell yours
- How to get cash out of your startup equity — without waiting for an exit
- How much are my startup shares worth?
Free: the Equity Starter Kit
The plain-English glossary, the "request my documents" letter, and the essentials to get started — instant download, no email required.
Download the free kit →Further reading
General, independent references on how private-company shares and options work. We're not affiliated with any of them.
- Carta — cap tables, secondaries and valuation explainers
- Cooley GO — startup legal explainers, including rights of first refusal
- Forge Global and EquityZen — secondary marketplaces (larger, later-stage deals)
- Ledgy and Index Ventures OptionPlan — European equity & ESOP references
General information only — not financial, tax or legal advice. Every situation is different; check your own share and option agreements and take professional advice before selling. PrivateTechShares is an education and tools service: it is not a broker or marketplace, does not introduce buyers and sellers, does not hold funds, and does not execute or advise on transactions.