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Selling shares · VoiHow to sell your Voi stock
Hold vested shares or options in Voi (mobility, Sweden)? Here's how a private secondary sale works, the rules that apply in Sweden, who buys, and what to expect.
Voi is a private mobility company headquartered in Sweden. If you hold vested shares or options in Voi and want to turn part of that into cash before an IPO or acquisition, this is a plain-English guide to how a private secondary sale actually works — and what's specific to Voi and to Sweden.
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Can you sell Voi shares before an exit?
Often, yes. Selling existing shares you own in a private company to a private buyer, before the company is sold or lists, is called a secondary sale. It's possible for Voi shares if they're vested and transferable, and once you've cleared Voi's transfer rules. There's no public market for a private company, so a sale is a private, negotiated transfer — not a click of a button.
What you probably hold
First, pin down what you actually have. In Sweden, startup equity is usually held as stock options or shares. You can generally only sell shares, so if you hold options you typically exercise them (pay the strike price to convert them into shares) before you can sell. Check your grant documents for your vested amount, strike price and any deadlines.
The rules that apply in Sweden
How a sale works, and how it's taxed, depends on the rules in Sweden — transfer formalities, any right of first refusal, and the tax on a gain. We've written a dedicated plain-English guide: how to get liquidity from startup equity in Europe. Read it alongside this page.
Who buys Voi shares
There are four realistic buyers, roughly in order: Voi itself (if it runs a buyback or tender), existing investors or shareholders (often via a right of first refusal), the investor in Voi's next funding round, and — when those don't apply — a private individual investor who wants exposure to Voi. Recognisable names like Voi tend to attract private-investor interest — but the hard part for a holder is understanding what you actually own, what it might be worth and how a private transfer works. That's what our guides and toolkit are for.
Where holders actually find buyers → A plain-English map of every route — company buybacks, tender offers, secondary platforms and investor networks — with a neutral directory for the US and Europe.
What to expect on price
A private, minority, all-cash secondary usually happens at a discount to Voi's last headline valuation — because the buyer takes an illiquid stake with no guaranteed exit, and because you likely hold common shares, which are worth less than investors' preferred shares. That's normal, not a trick. See what discount is fair for a realistic range.
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Thinking about selling your Voi shares?
Exercising, holding or selling equity is usually a one-way decision. Doing it well takes a real assessment — what you hold, what it's realistically worth, the transfer rules that apply, and the tax. The equity toolkit is exactly that homework in one place: the free tools give you the numbers; the toolkit turns them into a decision you can stand behind.
Get the equity toolkit — $39Hold options and weighing whether to exercise first? The exercise & tax calculators (US) and the valuation estimator can help you put a number on it.
Questions people ask
Can I sell my Voi shares before an exit?
How much are my Voi shares worth?
Who buys Voi shares?
Do I need Voi's approval to sell my shares?
What tax will I pay when I sell Voi shares or stock?
Read next
- Where to find a buyer for your private shares
- How to get liquidity from startup equity in europe
- Who buys private startup shares?
- How much are my startup shares worth?
- What every founder & employee should know about their equity
- All EU unicorns & how their shares change hands
Free: the Equity Starter Kit
The plain-English glossary and the essentials to get started — instant download, no email required.
Download the free kit →General information only — not financial, tax or legal advice, and not specific to your situation. PrivateTechShares is not affiliated with, endorsed by or connected to Voi; Voi and its logo are the property of their owner and are used here only to describe the market for its shares. Check your own share/option agreements and take local professional advice before selling. PrivateTechShares is an education and tools service: it is not a broker or marketplace, does not introduce buyers and sellers, does not hold funds, and does not execute or advise on transactions.